Tanimoto is also credited with opting for "Think Different" rather than the grammatically correct "Think Differently," which was considered but rejected by Lee Clow. The full text of the various versions of this commercial were written by creative director Rob Siltanen and copywriter Ken Segall, along with input from many on the team at the agency and at Apple.
And just like that, a catchy slogan turns into an earworm. Apple August 8, However, when Jobs resumed control of Apple, he wanted to switch back.
Seuss-style poem about computers. Segall also named the iMac.
His presentation planted the seeds for the ad so it would seem more organic when Apple debuted the new marketing push. You know, I think you always had to be a little different to buy an Apple computer. When we shipped the Apple II, you had to think different about computers.
Computers were these things you saw in movies [that] occupied giant rooms. You had to think differently when a first computer arrived at a school where there had never been one before, and it was an Apple II.
I think you had to really think differently when you bought a Mac. It was a totally different computer, worked in a totally different way, used a totally different part of your brain. And it opened up a computer world for a lot of people who thought differently … And I think you still have to think differently to buy an Apple computer.
Do you think Apple still epitomizes that worldview today? Which Apple or other computer did you own in July ? Leave your comments below."Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in created by the Los Angeles office of advertising agency TBWA Chiat/Day.
The slogan has been widely taken as a response to IBM's slogan " Think ". Apple Inc. Apple, Inc. engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players. Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
The “bitten apple” is the logo of the well-known computer manufacturer Apple Inc. It is one of the easily recognizable logos in the whole wide world, a fitting symbol to . And I think you still have to think differently to buy an Apple computer.” Apple still thinks different Apple discontinued the “Think different” campaign with the arrival of the iMac G4 in Think Different also featured Ghandi, as Tanimoto's original sketches proposed.
He sketched Ghandi, with that slogan. “At that point I thought ‘this is a big idea,” he told Littman.